Cookies and Terms of use

What are COOKIES, PIXEL TAGS and SMART TAGS?

Cookies, pixel tags and smart tags are so called tracking technologies – data which is sent from the web browser to your computer and saved there, so that the website can identify repeat visitors. All websites can send cookies, if your settings allow it. In order for the information not to be misused, websites can only read information from cookies saved by themselves.

We use cookies, pixel tags and smart tags on our website to be able to track statistics, see what choices you make on the page and to be able to target ads and offers. We simply want to be able to give you as a visitor to malmoopera.se the best possible experience.

We also use third-party providers to create automated online ads. They collect information about which products you have clicked on and then use that information to send targeted ads to you. Read more below.

What kind of INFORMATION is collected?

The information collected is for example the IP address, the device’s geographical location, browser type, browser language, date and time of request, time(s) of your visit(s), page views and page elements (such as links) that you click on. The information cannot be traced by Malmö Opera and does not contain any personal information such as name or e-mail address.

how can you prevent cookies?

You can prevent your online activity being tracked by adjusting your browser settings. However, this may mean that some features of our website won’t function properly.

COOKIES

Cookies are small text files stored by the website on your computer, with information about when and how you have used the website. Malmö Opera’s website contains two types of cookies:

• Cookies used by Google Analytics which we use to analyse how the site is used and what we need to improve. The IP addresses are anonymized within the framework of Google’s tools, so that these cannot be linked to individuals.
• Cookies that are linked to Malmö Opera’s advertising and make it possible for us to reach you with our digital ads.
• Cookies used by Hotjar to collect data about user behaviour and devices. We anonymize the IP addresses within the framework of Hotjar's tools, so that these cannot be linked to individuals. Hotjar is by contract prohibited from selling any of the information collected on our behalf.

PIXEL TAGS and SMART TAGS (TRACKING)

Tracking, via so-called pixels, is a method of ”following” visitors to the website so that your online habits can influence which ads you are shown. We use tracking so that those who have shown an interest in Malmö Opera by visiting our site, will also receive digital advertising from us.

On Malmö Opera’s website there are tracking pixels from:

• Facebook. In order for us to direct advertising on Facebook to those who have visited Malmö Opera’s website. We do not handle information about people or what they do on Facebook. Facebook complies with the current data protection law in the EU and will comply with the GDPR.
• Google. We use Google Analytics to analyse and develop Malmö Opera's website. The IP addresses are anonymized and cannot be linked to individuals.
• Emerse. Malmö Opera’s digital advertising is controlled from here, and with the help of tracking we can reach those who are interested in our website with additional information through advertising. Read more about how Emerse handles personal data and GDPR compliance.

Do you want to know more?

Additional information about cookies is available on The Swedish Post and Telecom Authority (PTS) website: www.pts.se